MAGAZINE.

SPAM is a magazine.
A free monthly magazine that is born out of great passions: the love for paper and love for the internet.
Because we, even today, prefer to put a used bus ticket between pages rather than pressing, “add to bookmarks”.
We prefer to flick through magazines instead of running our cursors over pages we wouldn't normally turn to.
We prefer to fall asleep with a book in our hands, rather than have an eBook left on resting on our chest.
But in the same way, we love the web. We love the information, contacts, ideas and accessibility in any moment and in any part of the world.
For this, comes SPAM, to put onto paper all the most interesting thoughts and ideas found on the web: reviews, articles, graphic design, photography, illustrations, recipies and videos.
Because the internet is a never-ending constant flow, infinite, where notable work is lost in a click. We want to interrupt this flow by selecting the stuff we like and putting it down in black and white, giving this fascinating material what the net is unable to give.
In the age when magazines are going from paper to digital, we're going from digital back to paper, therefore completing the circle. SPAM is in fact the first magazine avaiable entirely in augmented reality. By framing every page with an android or IOS device, thanks to SPAM it's possible to go deeper into the contents of editorials, articles and ads as well as watch videos, play with 3D features, download apps, shop online and share on social networks to name a few examples. And this is just some of the potential of AR that SPAM has to offer.
Divided into 12 compelling sections (news, art, architecture & design, cinema&theatre, literaure, music, environment, photography, graphics&illustration, multimedia, places and food), SPAM represents the best of the web printed on paper, the first "digital paper magazine".
Are we nuts? Probably, or maybe just in love with what we do.
SPAM magazine was in print from 1st October 2012 to December 2014. We are currently in discussion with editors and investors and you will be updated on all the developments. In the meantime, if don't have any way of finding a printed issue of SPAM, you can download the digital versions here.

AUGMENTED REALITY.

Augmented Reality (AR) is a digital technique that gives a percieved reality to a virtual software generated image.
Augmentation can consist of: text, 3D images, movies, multimedia elements, geolocalised data etc. Augmented reality does not need markers in order for it to work: It bids farewell to the unsightly QR code. It’s the image in its entirety that acts as Trigger Image recognition and allows AR to work.
To understand more about AR, watch this video:
bit.ly/spam-magazine

Through AR on your hand-held device (smartphone or tablet) you can frame print pages, logos and images, see movies, listen to audio, play with 3D objects, make direct purchases, share on social networks, browse through entire catalogues etc. Another notable possibility is to be able to place different content onto the same image: The poster stays the same but over the course of a month in AR it shows a video, the following month it shows a 3D object for a temporary promotion (even only in one day), and so on.

SPAM is able to develop AR for all types of material:
Catalogues, brochures, flyers, print campaigns, posters, billboards, logos, books, magazines and, on top of this this, thanks to the exclusive partnership with PostCardCult, the nationwide distribution of promotional postcards in AR.


ORIGIN OF THE TERM “SPAM”.

Spamming, also known as to send spam or to spam, is the sending of unwanted messages (usually commercial). This can be implemented through any communication system,
but its main use is on the internet, through emails, chat windows and forum threads.
The term and idea is taken from a scene from the classic British sketch show Monty Python's Flying Circus, set in a cafè, where every dish offered by the waitress consists of Spam (a brand of low quality processed tinned meat). As the sketch goes on, the waitress's contiuing persistence to offer Spam (“egg and Spam, egg bacon and Spam, sausage and Spam” and so on) contributes to the customer's reluctance towards it, while onlookers dressed as vikings burst into a song about it.
Monty Python ridiculed tinned Spam for the relentless advertising that the brand
had previously made. In the years directly after the end of the second world war,
due to its low price and long shelf life, Spam played an integral part in the eating habits of average English families and was essential in the 'Full English Breakfast' of the time.
The original contents of Spam are a mystery, but at one point, Spam was everywhere and after the Python sketch, the term was adapted by the information technology field as unwanted information or advertising. It's worth noting that the setting of the sketch raises issues of social class.
In fact, John Cleese's character, who is an intelletual reading towards the end is captured in brutal fashion (the character in question is not exactly intellectual, but a Hungarian with a dictionary full of oscenities, who plays lead role in another famous Python’s sketch).
It is believed that the first ever spam mail message was sent the 1st of May 1978 by DEC to advertise a new product and sent to all ARPAnet recipients all the way down the west coast of the United States.




Monthy Phyton - Spam